PR is a broad category, but what I mean is that someone (news, magazine, big blog…) publishes something about your company, which you don’t pay for. Something positive if possible. Usually, it has an...
Small or startup e-shops often make one mistake: they try to promote their brand instead of showcasing specific products. Notice that most large retailers focus on promoting just a few selected items on sale...
The email subject is extremely important. As an average open rate of marketing emails can fluctuate around 20%, the subject is often the only part of the email that is ever read. That’s why...
When people hear GDPR, many still imagine it as a huge disaster for email marketing. A few months ago, I had a good laugh at the recommendation from one of our competitors, suggesting that...
How often should companies post news into social media, send newsletters, etc. not to bother their audience too much? Basically, there is nothing like “too often.” If you have something to say, say it....
A couple of years ago, I was a manager in healthcare. Once we decided to change an outdated ERP system that we were using for years. The provider of the system offered us their...
We pay a fortune to get people to our web, publish content and invest time and money, but when they are finally there, a majority comes and goes. There are techniques to identify and...
Short answer: yes. Longer answer: in the case of organic posts, there is no strict rule. But Facebook prefers having text in the post itself and no or little letters in images, and it could...
Web pop-ups are among the most powerful instruments for acquiring new customers. They have proven efficiency to turn random visitors into subscribers and customers. Our customers are sometimes afraid of using them due to...
Email deliverability is a crucial issue of retention/email marketing. If you don’t get the email delivered, it can hardly bring you conversions. Deliverability is a complex problem consisting of multiple issues. Among others, it...