Author: Incomaker
Note #2 – Is PR a marketing channel just for big guys?
PR is a broad category, but what I mean is that someone (news, magazine, big blog…) publishes something about your company, which you don’t pay for. Something positive if possible. Usually, it has an...
Note #1: Promote specific products, not the whole brand
Small or startup e-shops often make one mistake: they try to promote their brand instead of showcasing specific products. Notice that most large retailers focus on promoting just a few selected items on sale...
Note #3 – What to avoid in a perfect marketing email subject?
The email subject is extremely important. As an average open rate of marketing emails can fluctuate around 20%, the subject is often the only part of the email that is ever read. That’s why...
7 things you must know to send marketing emails even without consent and stay GDPR compliant
When people hear GDPR, many still imagine it as a huge disaster for email marketing. A few months ago, I had a good laugh at the recommendation from one of our competitors, suggesting that...
Note #4 – How much marketing communication is too much?
How often should companies post news into social media, send newsletters, etc. not to bother their audience too much? Basically, there is nothing like “too often.” If you have something to say, say it....
Note #5 – Aren’t you a serf of your software provider?
A couple of years ago, I was a manager in healthcare. Once we decided to change an outdated ERP system that we were using for years. The provider of the system offered us their...
Note #6 – How to catch page visitors
We pay a fortune to get people to our web, publish content and invest time and money, but when they are finally there, a majority comes and goes. There are techniques to identify and...
Note #7 – Could text in images harm the reach of the post on Facebook?
Short answer: yes. Longer answer: in the case of organic posts, there is no strict rule. But Facebook prefers having text in the post itself and no or little letters in images, and it could...
Note #8 – Does Google penalize web pop-ups?
Web pop-ups are among the most powerful instruments for acquiring new customers. They have proven efficiency to turn random visitors into subscribers and customers. Our customers are sometimes afraid of using them due to...