Top 9 Free Social Media Monitoring Tools Every Marketer Should Use in 2024

Staying on the pulse of your brand’s reputation and customer sentiment is more crucial than ever in the ever-evolving landscape of e-commerce. As an e-store owner, knowing what your customers are saying about you on social media is vital. Fortunately, many free tools can help monitor conversations, track engagement, and glean valuable insights. Here’s a rundown of the top nine free social media monitoring tools that every marketer should be leveraging in 2024.

1. Hootsuite Free Plan

Hootsuite has become synonymous with social media management, and its free plan doesn’t disappoint. Offering a user-friendly dashboard, Hootsuite lets you schedule posts across multiple platforms while also monitoring mentions, hashtags, and trends.

– Track up to three social profiles.
– Monitor mentions in real-time.
– Analyze post performance.

Hootsuite simplifies managing your e-store’s online presence, allowing you to focus more on your products and customers.

2. Google Alerts

This powerful yet simple tool helps keep you informed about what’s being said online. You can set up alerts for specific keywords, including your brand name, key products, or industry-related terms.

– Receive real-time email notifications.
– Track various topics within your industry.
– Monitor your competitors’ activities.

Google Alerts is an essential addition to your toolkit, ensuring that nothing slips through the cracks.

3. Mention

Mention is an intuitive monitoring tool designed specifically for tracking online conversations. Although it has a premium version, the free plan still offers significant capabilities for e-store owners.

– Monitor up to one keyword in real-time.
– Get daily reports on brand mentions.
– Engage with your audience directly through the platform.

With Mention, staying engaged with customers and handling real-time feedback becomes a breeze.

4. Social Search

If you’re looking for a unique tool that simplifies the search for social conversations, Social Search is a hidden gem. It aggregates public conversations from various social mediums, making it easy to locate discussions relevant to your brand or products.

– Search for keywords across multiple platforms.
– Filter results by date or social media source.
– Save searches for quick access later.

Social Search helps you stay ahead of trends and customer inquiries, essential for running a successful e-store.

5. TweetDeck

For e-commerce stores that leverage Twitter, TweetDeck is a must-have. This free tool puts your Twitter monitoring on autopilot, letting you set up customized feeds for real-time engagement.

– Manage multiple accounts on one dashboard.
– Track hashtags, mentions, and keywords.
– Schedule tweets in advance.

TweetDeck turns Twitter into a proactive engagement tool, allowing you to interact promptly with customers.

6. Buffer

While Buffer is primarily known for scheduling, its free plan also offers robust performance metrics and engagement insights. You can gain a clearer understanding of what’s working and what’s not, making it a valuable tool for e-store marketing.

– Track engagement metrics for posts.
– Schedule without limits on one platform.
– Monitor social media mentions.

Using Buffer helps refine your content strategy based on what resonates with your audience.

7. Brand24

Brand24 shines in providing extensive analytics about your brand’s online visibility. Though there’s a paid version, the free trial offers sufficient features for small e-stores eager to enhance their social listening capabilities.

– Access real-time monitoring of brand mentions.
– Analyze sentiment and engagement levels.
– Discover influencers discussing your brand.

Understanding how customers perceive your products can guide your marketing strategies and improve customer relationships.

8. Talkwalker Alerts

Often overshadowed by other tools, Talkwalker Alerts is a powerful platform for tracking brand mentions online. It provides notifications similar to Google Alerts but with a sharper focus on social media discussions.

– Get email alerts based on keyword relevance.
– Explore media mentions beyond social platforms.
– Customize alerts based on your e-store’s needs.

The versatility of Talkwalker Alerts ensures a steady flow of crucial information right to your inbox.

9. Incomaker

Finally, let’s not overlook how email automation tools like Incomaker can complement your social media monitoring efforts. While Incomaker isn’t specifically a monitoring tool, it can automate follow-up emails based on social media interactions or mentions.

– Create personalized email campaigns based on customer segments.
– Automate responses to inquiries stemming from social posts.
– Track conversion metrics for social media-driven campaigns.

Integrating Incomaker with your social listening strategy allows you to capitalize on engagement opportunities seamlessly.

Monitoring social media is not just about keeping tabs; it’s about actively engaging with your audience, understanding their sentiments, and enhancing your overall e-commerce strategy. Each of these tools offers unique insights, enabling you to make data-driven decisions that resonate with your customers. Embracing these technologies will transform the way you interact with your audience, ensuring your e-store remains at the forefront of the industry.